Campanha Publicitária da Associação de Doenças Mentais do Canadá
Uma a cada cinco pessoas será afetada por doenças mentais. Divulgar essa estatística e combater o estigma negativo ligado à doença foi o objetivo da Associação de Doenças Mentais do Canadá. Procurando educar o público a agência canadense MacLaren McCann Calgary foi contrada para desenvolver a campanha.
"Nós pensamos que a estatística '1 em 5' soava como as chances de uma aposta, e como de repente qualquer pessoa pode ser afetada por isso, é mais ou menos como uma loteria (só que uma que você não gostaria de ganhar). Milhares de bilhetes foram deixados em edifícios empresariais, praças de alimentação e shoppings, para que as pessoas os encontrassem, raspassem e aprendessem".
"Nós pensamos que a estatística '1 em 5' soava como as chances de uma aposta, e como de repente qualquer pessoa pode ser afetada por isso, é mais ou menos como uma loteria (só que uma que você não gostaria de ganhar). Milhares de bilhetes foram deixados em edifícios empresariais, praças de alimentação e shoppings, para que as pessoas os encontrassem, raspassem e aprendessem".
Diretor Criativo: Mike Meadus
Diretor de Arte: Brad Connell & Kelsey Horne
Publicado: Novembro de 2007
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8 comentários:
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